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TINIERTINA's Photo TINIERTINA Posts: 4,897
4/8/14 9:45 P

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Or, maybe I'm just also a little p'd off that on finally seeing the new flagship Athleta store at Flatiron, NYC is also seeming to be just a slightly friendlier rendition of the lululemon athletica just down the street ...

Same difference ...

The other Athleta stores in this city are just not like that ... but that is one reason why lululemon suddenly dropped like a rock from the New York City yoga lexicon (amongst women into yoga fashion).

One of the reasons I conflate both Mantra Magazine AND Athleta, in my mind is that in contrast to both Yoga Journal and Lululemon, they are FEMINIST and much more BODY-DIVERSITY/ETHNIC DIVERSITY-accepting/promoting than what I am comparing them to. That's an incontrovertible fact.

But everybody wants to just cater to an elite in an eroding market ... that's the next big thing.



Edited by: TINIERTINA at: 4/9/2014 (07:29)

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TINIERTINA's Photo TINIERTINA Posts: 4,897
4/8/14 9:34 P

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Mantra magazine is a little too rich for my blood (print version) ... finally had held a copy in my hands

It is probably great in a locality that does not have so many freebie LOHAS publications ...

It was advertisement after advertisement for commercialized yoga. A case history or two.

No hints or suggestions for the primarily home yoga practitioner. All right, no retreat advertisements either. But lack of retreat advertisements still does not make a downmarket mag that the vast majority could relate to, except in their dreams.

I'm still very much entrenched in commercialized yoga, if I could shell out for J. Brown's video ($25 U.S.D.) the other week ... so you could imagine how that magazine hits me.

A frequent yoga practitioner just to an expensive video is NOT the same as this possible target Market:

Admittedly I did not see earlier print-only issues, but this Mantra magazine seems definitely for the upscale/hip, live class attendee-cum-hipster/musician type ... or someone with a large coffee table (REAL suburbs, not where I live ...)

OMG, did I say hipster twice?

Origin for the win ... this Mantra may not last ... No wonder Yoga Journal still seems to be going strong. Not the threat it promised to be

Edited by: TINIERTINA at: 4/8/2014 (21:38)

Lesser artists borrow, great artists steal.

- Igor Stravinsky

Find a way.

--Diana Nyad

(Said after swimming from Cuba to Key West without fins or shark cages)

Team Co-Leader of:

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ndividual.asp?gid=62398


Now 109 pounds less than at age 24w/o surgery!
CAROLJEAN64's Photo CAROLJEAN64 Posts: 11,344
10/16/13 1:44 P

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Checked out Origin as well. Found this wonderful quote in an interview with Gary Zukov.
"Love is not emotion, its a way of being."

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PETALIA's Photo PETALIA SparkPoints: (76,489)
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10/16/13 1:29 P

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Hmm ... I looked at both Mantra and Origin Magazines online. They have articles and interviews shared by both. They seem similar in their aspirations. They both have lots of stuff I would like to read. Thank you so much for sharing the information and the link.

PUNCHILOUIE's Photo PUNCHILOUIE SparkPoints: (116,190)
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10/8/13 1:16 P

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Thanks for the link!

What makes a person who they are, are the choices they make. Albus Dumbledore

Our choices define us. E. Kant

If you keep believing in yourself and seek enthusiasm inside your soul, things will get simpler, more spontaneous. P. Coelho

Knowledge is like the wind, once you obtain it, you can go anywhere. Yellow Hare(Native-American Chief)


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CAROLJEAN64's Photo CAROLJEAN64 Posts: 11,344
10/8/13 12:00 P

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A quick glance at the articles and interviews interests me more than Yoga Journal. I use Yoga Journal for online help and read most of the Sally Kempton articles.

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TINIERTINA's Photo TINIERTINA Posts: 4,897
10/7/13 11:11 P

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Have you heard of this new magazine?

I finally purchased a copy of their sister publication, Origin (which is also about art, music, eco-consciousness and activism) ...

I am beyond the Yoga Journal stage, I believe ... would rather have a magazine that speaks about institutions such as the Urban Zen Foundation and yoga outreach to the inner city rather than kick butt poses or butt enhancing fashion, or how to ditch a relationship that isn't working for you ...

Have a look (no hunting down a store that sells this mag necessary) mantramag.com/


Lesser artists borrow, great artists steal.

- Igor Stravinsky

Find a way.

--Diana Nyad

(Said after swimming from Cuba to Key West without fins or shark cages)

Team Co-Leader of:

◈ Free Form Dance Team
www.sparkpeople.com/myspark/groups_i
ndividual.asp?gid=62398


Now 109 pounds less than at age 24w/o surgery!
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