Well... this is mixed ethics... I believe the guy got fired for that, but probably there was more there: he was probably told NOT to give that bad score, and he did it anyways, which I think was the trigger.
I work with marketing and advertising, and here is the catch: most of the magazines that you read, you don`t "pay" for, the advertisers pay for them to be published. You are the magazine`s "asset", which drives the price that they can charge to the advertiser, who is their "client". (pretty much what we have in spark here. The more members, the more they charge to adsense)
For me, it is unethical of the magazine to accept the money from said studio, let them "sponsor" them for months and months (the advertising was really heavy!) and then without even warning the studio give a very harsh review with basically said "If you buy this game you are an idiot". If this magazines wish to survive, they need to do business, and whilst lying to the public is not an option (or they would lose their audience and dismissed as simple advertising), I believe controlled advertising is needed. If they are advertising a game and they think it is bad, they should:
a. Tell the studio that they will have to cease advertising because the game is not good and they will not be seen as "endorsing" it
b. Not review the game and continue the advertising.
It is a complicated situation, but I don`t automatically side with the "poor guy who got fired". This is a business and he offended a client.
If you *think* you can do something, or that you cannot, either way, *you are right*
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