Green needs to be "in" before many people will get hi8ghly involved in it. Sad, but true..many people are just that shallow. It's all marketing for most..and the media markets whatever brings in the most revenue to their clients.
Its too bad they cancelled, it would help the cause.
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How disappointing. That pretty much cements my belief that some people are in it for the wrong reasons - ie just the monetary ones. I guess the magazine felt it didn't have enough to gain financially. Wouldn't it be lovely if that decision alienated a bunch of their regular readers?
It's a shame they canned the issue instead of taking the opportunity to take "green" to a new level. I truly hope it's not a trend but a lifestyle change that is spreading. Greenwashing iritates me to no end, but I love that I see "green" ideas all over these days. It's great that the message is spreading.
Vanity Fair will not be doing their annual green issue this month. In the past it has highlighted the achievements and efforts of eco-innovators alongside with their mainstream advertisers, etc. The publisher has said that green issues are common place in media now and that they would rather put their efforts towards more topical subjects like the economy.
I have been checking out message boards about this topic and seeing the gammut of responses... green stuff is common, greenwashing got the best of everybody and the trend is dead, green was just a trend and too expensive to sustain itself, etc.
So what are your thoughts on "green" in pop culture these days? Please feel free to post links to any resources you would like to share in the dialogue as well.
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