Hi there! Welcome aboard!
I was eating about 90% clean but I'm working on goodies for the holidays and am lucky if I remember my protein shake right now. After the start of the new year I plan to go back to being more disciplined.
The goal is to eat organically, but it's difficult depending on where you are and your financial situation. I'll save the lecture extolling the virtues of organics for another time. However, I *will* mention that there are chemicals in foods that are suspected of causing or leading to obesity as well as other illnesses. So be careful about what you eat -- You could be shooting yourself in the foot! (Check out the book, the Omnivore's Delimma, by Michael Pollan.)
You DO need to have an idea of the calories you are consuming -- if you eat too many, you're going to gain weight no matter what you eat. Weight loss depends on changing your habits. On the EC Diet, you consume higher quality foods with a greater nutritional payoff in small amounts more often.
I recommend that people work on getting the basic philosophy down and learn to create and assemble their meals in the beginning because it can be a bit of a challenge and it's important not to skip meals.
At any rate, drop by and post to let us know what you think of the book when you read it!