I would say the marketers of these items "get it" very well - they know it will sell, even if it is a big fat lie... with only enough "truth" to the claims to keep them out of the law courts.
It makes me mad.
For example I saw an ad on tv the other day for some fast-food-restaurant's attempt at a "healthy" smoothie type product - "Loaded with THE TASTE of real fruit" was the marketing pitch. What the.... I don't even... ~scratching head~ do you suppose the beverage requires actual fruit to be included, or does it just have to TASTE like it did?
It pays off to be a cynical consumer.
Goal 1 - break 200 (46 pounds lost)**DONE**
Goal 2 - leave obesity behind (BMI 29.9, at 185#) **DONE**
Goal 3 - BMI = Normal (154# or less)
| current weight: 172.5