I know what you mean. You've hit on one of my main pet peeves. I come across it a lot too in workout videos or routines. They don't directly say it will remove fat around that area but they definitely do imply it. No wonder there are so many misinformed people who are looking for exercises to get a thinner waistline or slimmer legs. It gives people false hope.
I do some Jillian Micheal's videos because I like her routines but she is awful for it. Bugs the heck out of me when she perpetuates myths not only about spot reduction but telling women that "static poses help you get lean without bulk, you don't need weights". Really Jillian? We know that if you even have the least bit of education on fitness that a woman building muscle is not going to get bulky. That there is no difference at all between getting "lean", "toned", (other marketing speech used to assure woman that they won't look like a female wrestler) and building muscle. You either build muscle... or you don't. It makes me gag when I hear a female fitness guru perpetuating the myth that if a woman lifts a weight heavier than her hand bag she'll bulk up like man. ugh.
I have noticed too that Spark isn't free of this coy marketing speech of "toning" and slimming certain areas. I don't dig the sugar coating.
Take your focus off the Marshmallow. www.leangains.com/2010/01/marshmallo
"Toning" is marketing muscles to women who are afraid if they pick up a barbell, they'll leave the gym looking like She-Hulk. It doesn't happen, what does happen is you get results. Lifting Barbie weights does nothing but waste time.
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