The company is probably using the Karvonen Heart Rate Formula and other equations:
Target Heart Rate = ((max HR − resting HR) × %Intensity) + resting HR example
Zones vary upon ones age and gender. See http://en.wikipedia.org/wiki/Heart_rate
General Zones: Athlete, Excellent, Good, Better than Average, Average, Worse than Average, Poor
en.wikipedia.org/wiki/Heart_rate en.wikipedia.org/wiki/Heart_rate
Motivation is the art of getting people to do what you want them to do because they want to do it.--Dwight D. Eisenhower
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