You can't make anyone exercise who doesn't want to. So, try to make it fun for him. Most men, in general, tend to be competitive. How about playing basketball, tennis, getting on a co-ed softball team, backyard football with family/friends, or doing other sports with him? How about asking him to go hiking and/or biking with you? Is there anything that you can do with him to draw him into exercise and movement without using the word, "exercise," and just go out, play games and have fun?
Are there children in your lives? Can you "rent-a-kid" and take them to a park to play and get on swings and teeter-totters with children, or do those things without a kid?
Do either of you like swimming and have access to a pool? How about going out dancing together, or taking dance lessons together?
Good luck! I have lived with a couch potato most of my married life. These tactics worked early in our marriage, but as we got more responsibility (kids, house, etc.) he sat on the couch and I went to exercise classes. But I do know my husband will move for competitive sports, but not for classes or lifting weights.
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