Remember that internet advertising isn't like newspapers or magazines or TV, where the advertiser specifically buys time and shows the publisher the ad for approval. Virtually every internet site with ads uses a subscription service where they allow another company to use space on your screen whenever you're on that particular site. The decision on what YOU see is based on the cookies you've picked up as you travel around the internet-- the "renter" basically reads where you've been and tosses up an ad that they think you'll click on. Sometimes, obviously, they're phenomenally wrong. But chances are that you'll see similar ads on other sites; SparkPeople doesn't have any role in that decision. If you report an offensive ad with the URL, they can go to the subscription service and say, "Don't let this on our site anymore," but they can't head it off before it starts.
In a case like this, where the advertiser is a more or less reputable company, the most effective thing to do is contact *them* and tell them you think the ad is disgusting. If they hear it from several people, they'll look at their cookie-tracking software to figure out why it's picking out the wrong people to show this ad to. It's a waste of their money to send ads to people who hate them!
Don't do that with a company no one has ever heard of, or with an ad that looks like a scam, because they'll just take it as a sign that someone noticed them and go on the "there's no such thing as bad attention" theory. But with a known, national company, they don't want to offend you any more than you want to be offended. If enough people complain, they'll change what they're doing.
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