When you started your journey, did you make SUDDEN changes to your overall diet? This is often the cause of what you describe. This is one of the reasons why 'baby steps' is recommended. This means changing only one or two things at a time, and allowing your mind/body to get used to those changes before adding something else to the mix. It might be something as simple as reducing soda/juice, and increasing water, AND maybe adding one or two extra pieces of fruit/veges to your day.
The benefits of this is that you gradually UNlearn the old habits which brought you here, as you equally gradually replace them with healthy new ones. It also helps to prevent the 'deprivation' feeling. This is often what happens when a person makes those sudden changes.
If you give yourself to eat those 'forbidden' foods occasionally, paying attention to portion, then you are less likely to crave/binge, because your mind KNOWS that it is going to get what it is wanting, just at another time.
The other thing that I will comment on is your comment "When i begin my diet....." if you change your mindset and think of it as a healthy lifestyle (which it is), rather than a 'diet' then you will also be more likely to stay on track with only the very occasional little hiccup on the way. We all have those occasional ones.
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