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Why does SparkPeople use tracking companies?



 
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SEAFLOAT
SEAFLOAT's Photo SparkPoints: (7,753)
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4/20/13 9:41 A

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Every time I buy something online, the product or company shows up on spark. At first I thought it was coincidence. After buying some unusual items and it showed up here too, I realized I was being tracked. It doesn't happen on other websites that I use regularly. Just here on spark. It annoys me.



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SP_COACH_DENISE
SP_COACH_DENISE's Photo Posts: 28,850
4/3/13 8:44 P

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We run a lot of advertisers, so that is likely why you are seeing that.

Coach Denise

"Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it." - Michael Jordan

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DRAGONCHILDE
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4/3/13 5:20 P



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It's likely not SP. Those companies are usually tracking your browsing data so as to better target you with the appropriate ads. It's why a thread about vegetables will often have a Green Giant ad attached.

Some companies will track their users to have more data on how people use their site.



Edited by: DRAGONCHILDE at: 4/3/2013 (17:21)
Heather
Writer, mother, wife, and breadwinner. I love to run, but running doesn't love me, so I'm switching to my low-impact bike.

I'm not pregnant, just fat: My blog.

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KTRIBE808
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4/3/13 3:46 P

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I recently installed a program that blocks me from being "tracked" every time I use the web. Since the program is new, I have been curious to see WHO has been tracking me. According to the program, SP had NINE companies tracking me. Now I understand that SP uses advertising to keep the site free but does SP REALLY need to track me?



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