It's not new even under this name; there have been "breatharians" since at least the early 1980s. Most of them are pretty crazy, to the point where they sincerely believe things like that only eating hamburgers and drinking Diet Coke is exactly the same as not eating or drinking anything. One of the main leaders claims that she never eats or drinks, except that she eats mouthfuls of food just to enjoy the taste. Since she doesn't intend to get energy from it, just enjoyment, that means her energy is coming from sun and air because she says it is.
There was a similar fad/cult in the early 1800s where little girls were encouraged by their parents not to eat so they could be "living saints." Some of them died and became dead saints, which their parents considered almost as good. And if you ever think today's society is sick compared to the past... In some cases, once the publicity about a girl started, publicists or newspaper editors would lock her up to prove that someone had been sneaking food to her (or to prove that no one had been sneaking food to her, depending on the bias they were promoting,) and they would actually let her die rather than stop short of absolute proof.
Call me cold, but I find it hard to care about this Barbie woman. I have very limited patience with attention-seekers. In my experience, when someone makes a point of showing off their self-destructive behavior and basically waves their hands in front of your face and says, "Look at me! I'm going to starve myself to death!", the best thing to do is shrug and say, "So?" It pretty much guarantees they'll be on their way to Pizza Hut within the hour.
Let me say that this is very different from anorexia or depression. I do have sympathy for people with those conditions; they are actual medical crises. But people who are really suffering from them try to avoid attracting attention; they certainly don't go on TV to make sure EVERYONE knows what they're doing.
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