It's Mark Bitmann's latest book. It's funny to hear him interviewed about it because he really doesn't believe in it himself. He's just trying to encourage people to try a vegan meal now and then. It's more of a cookbook than a diet-- not that there's anything wrong with that! Bitty is known for believing that cooking should be easy, so it's him giving simple, healthy recipes to show people that you don't have to eat meat and cheese at every meal.
I can't remember what radio show it was, but I heard an interview where the host was trying to pin him down and get him to say, "You *have* to avoid animal products before 6," or "animal products are really unhealthy," and he wouldn't. He kept saying, "Well, if you like cream in your coffee, and you try soy creamer and don't like it, then be vegan before 6 except for your coffee. This is just about trying new plant-based foods, not about actually becoming vegan. I don't think *that's* healthy at all."
Just from hearing him talk about it, I don't think it would work as a "diet," but I think it would be an outstanding source of ideas about how to eat more plant-based foods without feeling like it means you're condemned to eat nothing but rice, beans, and salad.
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