The way blogs take off (and begin to make a little money) is by having an innovative idea, a clever presentation, and LOTS OF NEW STUFF. To do the first two, do a lot of reading of other blogs. Find out whether there are already very many blogs on your topic, and put a lot of thought into how yours will be different. Read up on how to "drive traffic."
And the most important thing? Post regularly. People want to know that if they go to your blog on a certain day, there will be something new. Make sure you set a schedule and stick to it. The successful blogs post every day, or every day except Saturday, or every Tuesday and Thursday, etc.
You might want to look at blogs that started as fun and became the bloggers' actual job. Two I know of are cakewrecks and cuteoverload.
If you make it unique and maintain it consistently, it's not likely to replace having a job, but it can bring in enough ad revenue to pay for your internet service or buy your college textbooks. If you have a well-written, moderately successful blog, that's also like having a portfolio for college applications and/or media-related jobs.
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