In the top navigation (orange bar) hover over "Community" and then find "SparkPages" in the drop down list. Click that. Then, you will see a button (around the top right hand side) that should say "Create My SparkPage."
After that, it's easy - just fill out the information they ask of you and you're good to go :-)
“Whether you think you can or can’t, you’re right.” ~Henry Ford
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