BRINGING MOVIE THEATRES INTO THE 21ST CENTURY
Sunday, August 24, 2014
Our local AMC movie theatre has gone in a new direction having reconstructed the whole building. They are now offering dinners, snacks, desserts, sandwiches, burgers, salads, etc. all given to a server who gets your order, delivers it to you and then you pay your bill. There are plusses and minuses about the whole setup but I do see it becoming a very expensive proposition for a family going to the movies or even a couple on a date.
It is no secret that movie theatres make their money from the concession stands and not from ticket sales as most of the latter go to the film makers, distributors and studios. In many cases a soda and popcorn cost more than a theatre ticket but with these new food prices it will even be higher. If you want to get an idea of the food prices go to www.amctheatres.com/food-and-d
rink but remember they vary from theatre to theatre.
I wanted to 'try' out the new AMC--I liked the $7 admission on a Friday but you never know what a movie costs unless you check out the movie and performance schedule on the web. Depending on whether it is a matinee or evening, a PG or R rated film, a regular or 3D film the prices range from $7 to $14. The seats are the most comfortable I have ever sat in in a movie house--the serving of food can be and is disturbing--also I would hate to see the line at the ticket window when busy--along with prices you have to select your seat before you get your ticket!!!
They have less auditoriums than they did previously, which means they are showing less movies and each auditorium has a lot less seats than they had so they are really depending on food sales to make the money. With the movie companies making less money because of the cut in the audience size I wonder if they have some deal regarding concession sales.
As I said I like the $7 ticket price on Friday for PG-13 films but since I don’t eat food in the theatre if the AMC is showing the same picture as the Gateway Theatre, and getting the lower price, I might go to the former BUT if they are getting a $9 price I will definitely go with the latter--which I will in most cases anyway as The Gateway Theatre is special to me.