They have our number
Friday, July 18, 2014
I have discovered that not having commercials has aided me, immensely in my attempt to change my eating habits.
Out of cheapness and a desire to be all “weird” and “different” I banished my cable TV. I still have Netflix and internet. But without regular TV, I no longer have commercials.
I had always known, in a way, that the world is oversaturated with advertisements. I also understood, to an extent, that companies spend millions, if not billions, each year perfecting the art of advertisement in order to manipulate the consumer into purchasing their product.
But I had never realized just how prolific and successful those advertisements are.
The ellipticals at my gym have individual TVs, so I like to watch while I’m running for long stretches. I noticed that I start wanting cheeseburgers, pizza, chocolate, etc. even though I’m not hungry. This is something I don’t really experience much of any place else and as soon as I’m off the elliptical, I forget about. (not that I don’t have cravings, they just aren’t that strong or as common)
I realized that it’s because of the advertisements, that I don’t see otherwise, controlling my hunger response, like the bell and Pavlov’s dogs.
They know what images to show, what words to use, and what time to show it, to condition us to order that pizza, buy that ice cream, pack those candy snacks.
It’s just so astounding how much they can affect me.