Wednesday, February 05, 2014
That poster in my supermarket window caught my eye. It was one of many, but it was the only heavily advertised special that wasn’t some kind of processed food.
Entering the store, before even walking through the main doors, there are bins of all the 2 for 1 specials – Doritos, Mac & Cheese, Cookies and bottles of some kind of colored drink.
Then there’s a machine which will read my store discount card and give me coupons chosen especially for me. I always do this. Maybe I’ll hit the coupon lottery and there will be peanut butter or cheese. It rarely happens. Who knew there were so many products that I never buy.
I get a lot of coupons in the mail too, also for tons of stuff I never use.
Once Inside the main door of the supermarket I stop at the produce department and pick up a bag of potatoes. Fortunately I don’t actually have to buy 2 bags to take advantage of the discount. 10 pounds of potatoes are a lot for 2 people even though baked potatoes (white or sweet) are our starch of choice.
I’ve always been a frugal person. I like to save money, but the savings being offered to me have unfortunate consequences if I regularly take advantage of them.
There was a stage in my life when I had to watch every penny. Time was in short supply too and trips to the supermarket were hurried. I was the person those banner ads were meant for.
Living a healthy lifestyle would be easier if the forces of commercialism weren’t arrayed against us. Yes, we are all personally responsible for our own actions, but I wish those with the money and resources would help not hinder our efforts.
Most supermarket coupons promote junk food, sugary drinks: