Tuesday, January 28, 2014
So I noticed this ad on the side of a website today. It was flashing back and forth between the “before” and “after” images. I looked at the pictures and they really don’t look any different.
I mean you put the model in a nice dress (note the fade out in the middle to make her waist look smaller), you do up her hair nice, and have her pose in a flattering way (legs together, hips dropped, arms closer to the body, big smile) and of course she’s going to look better than the before picture (frumpy hair, unflattering outfit, wide stance, arms out to indicate girth).
Perhaps I’m too jaded but I’m not buying it (figuratively or literally).