Monday, November 11, 2013
Does anyone else feel like we just got through the gauntlet of Halloween eating?
I was going through Sunday's ads today before throwing them in the recycle bin -- and I immediately noticed that the same candy that was endlessly advertised for Halloween is NOW out in Christmas wrappings! Yup, Snickers bars, Hershey's kisses, the whole gang was represented! Not hardly a minute's break before the "you deserve this because it's a special occasion" mentality is foisted upon us again.
Thinking about that led me to muse about the fast food restaurants that issue tons of coupons and advertise irresistible deals this time of year. I get pages of advertisements and coupons for pizza chains, fried chicken deals, hamburger joints, all you can eat buffets, etc. They aren't stupid -- they know we are "busy" and likely to grab a bite out. We deserve it, right? They are happy to oblige with their fat-, sugar-, and salt-laden offerings.
So...all of this pressure is bearing down, in addition to all the sweets and once-a-year specialties on offer in break rooms, office parties, parties with friends, neighborhood parties, potlucks, family gatherings, church events, etc. etc. etc.
It's exhausting, isn't it?
But thinking about this now makes me very aware of it. I HATE being manipulated. I vow NOT to be manipulated by the advertising and get caught up in the "I deserve this because it's a special occasion" trap. It's just food. It holds no special power. It's always, endlessly available in myriad forms and reincarnations. I CAN choose not to have it right now. And that's the choice I'm going to keep on making.
I've worked too hard and am too close to my goal to let any of this nonsense derail me. It's not over UNTIL I WIN!