Sunday, October 20, 2013
I've heard and read lately that junk foods are deliberately engineered to be addictive, and I'm beginning to believe it. Later we'll get into the implications of the word "engineered" around our food!
It's dawned on me lately. I have a reasonably refined palate, and among other things I'm a terrible dairy snob. Real cheese, real butter, or stay out of my kitchen. So why then am I perfectly capable of eating a jar of that ghastly queso dip with a spoon? The word "Velveeta" is a swear word to me, and that's all this stuff is with a few peppers thrown in. Same thing with potato chips. I see a Lay's ad and immediately I can taste the salt and feel the crunch in my mouth. (Sometimes this vivid imagination is a real curse). Potato chips have nothing to recommend them except the salt, and they're a desecration of a wonderful food. And again, I could eat the entire family-sized bag with no trouble at all.
To be sure, there's some family history involved. My mother spent every evening with a bag of chips of one sort or another (and several drinks). To be invited to share Mom's chips was a very BIG deal.
It's so hard sometimes to keep front and center in my mind that these "foods" are NOT foods at all, that they're consciously designed to get my money and keep me dependent. Let's face it, I don't think the manufacturers are much better than tobacco companies or drug dealers because they intend their products to keep people trapped and spending their money. But it's a connection I need to be constantly conscious of. Because I am an addict.