Thursday, July 18, 2013
I am reading the book The End of Overeating: Taking Control of the Insatiable American Appetite by David A. Kessler, MD. It is pretty fascinating. It explains exactly what the American food industry does to gain a following and therefore lots of profit. More than half of the book is about this, I think. He does go into how to stop it; at least he suggests different methods to help with this. But, he says that willpower has nothing to do with it. We are biologically compelled to eat salt, sugar and fat...and lots of it (he cites lots of studies).
Sure, there are people that don't have this problem. But, he says that more and more people do. Especially as food is attached to memories. Food is also a big fat vacation from the stresses of life...and food moguls capitalize on that. Food scientists and entrepreneurs from different major corporations are interviewed and they are pretty candid about how they make food so enticing with artificial and added flavors as to "grab" the consumer...and keep them running back.
It really makes me want to stick with real food...something that a scientist hasn't concocted to entice me to give my hard earned money. I'm like this anyway, to a point. I read all ingredients in foods...I sometimes give into the junk, but honestly, I am hyper-focused on ingredients that I can pronounce and explain. My kids rarely get junk. If they are to eat junk, it's "junk" that I make with added fruit, hidden veggies, flax and other stuff like that. If I make a doughnut or brownies for them, it may have powdered sugar or chocolate on the outside to compete, but it's also packed with flax, raspberries or blueberries, shredded carrots, spinach, garbanzo bean flour, etc. My sister laughs at this.
Anyway, if you want a book that will make you even more skeptical of the food industry than you already are, you probably can find this book at the library. It's a little dry, but read it at night and you also get a good night sleep.