Wednesday, July 03, 2013
You don't want to stand out. So, click here to find your size.
The fact is that back then if you made some of your own clothes, the pattern you bought was approximately the same size as your off-the-rack clothes.
Pattern makers didn’t change their sizing over the last 50 years, but the ready-to-wear fashion industry did. They added inches to each size so we would feel good about ourselves and spend more money.
In 1965 the average woman wore a size 12. Yeah, but her measurements were 34-26-36.
They say that growing old isn’t for wimps. Well, neither is facing the reality of how much larger we are than 2 generations ago.
I don’t sew very often anymore. Yet when I do, I understand the psychology of the ready-to wear fashion industry.
After losing the weight and landing right in the middle of my recommended BMI range, I’m in the minority of American women today. Some people even call me “skinny” or “scrawny” or worse, but all I’ve really accomplished is to turn myself into the average woman of 1965.
I’ve been told that no one was a size zero in the old days. They’re right. Those measurements used to be called size 8.
There has always been some variation among manufacturers. Usually the more expensive the item, the smaller the size. “Sizing creep” goes way beyond that. Disguising how much our bodies have expanded is not helpful although it does maximize profits.