Friday, May 31, 2013
Here's a link to an interesting article: www.businessinsider.com/
H&M recently featured plus-size model Jennie Runk wearing the new swimsuit collection on its homepage, seamlessly integrating her with other, rail-thin models.
While plus-size models have appeared in fashion shoots and spreads for years, it is often done in a very loud, "we're sending a message," way.
On the June 2011 issue of Vogue Italia, for instance, the models only made the cover when posed seductively (and symbolically) next to big bowls of pasta. American Apparel's "Next Big Thing" plus-size model contest was a testament to the flippant puns often associated with, as the retailer put it, "booty-ful" models with "full-size fannies."
But that appears to be changing, led by brands like H&M, which is currently featuring the also-voluptuous Beyoncé on its homepage.
The normalization of more substantial bodies would represent a big shift in the fashion world. Although the industry has always claimed to value healthy body types, it has discriminated against plus-size models for a very long time.
Read more: http://www.businessinsider.com