Because I'm Worth It.
Wednesday, May 15, 2013
You may remember that as being the tag line to Loreal hair dye back at some point in the 70s. It cost more than the other hair dye, but that's ok, according to the spokesmodel, "Because I'm worth it."
I'm thinking about that as I am eating my beautiful, but ridiculously expensive dinner of French asparagus wrapped in Jamon Iberico ham, imported to my West African home from Spain.
I'm lucky. I only have to cook for myself, and I have enough disposable income that I can buy insanely expensive out of season produce and imported ham once in a while. If I want to make a meal of asparagus, I can. And really, although I had sticker shock when I took it up the register, I wouldn't think twice about paying that amount of money for a steak, so why shouldn't I pay it for something that gives me as much pleasure and is better for me?
I am not advocating wholesale gluttony, or spending outside of your means, but I do think that most of us need to tell ourselves we are worth it more often, not just about food, but in general. I am worth that half an hour of me-time where I turn the phone on silent and read a book. I am worth the new pair of yoga pants that make me feel athletic and powerful. I am worth the time it takes to cut up all those veggies every week.
What are you worth?