Wednesday, May 08, 2013
There was a story in the Washington Post yesterday about findings published in the Personality and Social Psychology Bulletin regarding young people and their attitude toward the acquisition of material goods. It stated "Compared to previous generations, recent high school graduates are more likely to want lots of money and nice things but less likely to say they are willing to work hard to earn them." The journal called it a "fantasy gap".
Talk about an easy-to-target marketing demographic! Those of us with a few years of experience under our belts have had that particular fantasy smashed. But is it so different with food? Marketers of "magic" weight loss drugs like Fen-Phen and Sensa, of Stacker 3 and Dexatrim know that overweight people want to lose the weight without having to work for it.
We all see people who are raised with money through no effort of their own, and we all see people who are intuitively thin. Those of us without inherited wealth manage just fine if we work hard and make wise choices, and although we may fantasize about big lottery wins, we don't expect to win. It doesn't take many thoughtless swipes of a credit card to put us in a hole, and it doesn't take many doughnuts to put us in a hole. Either hole takes a LOT longer to get out of than it took to get in.
We all know that people aren't automatically entitled to stuff, but we also aren't entitled to thin. Both take work.