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    ANNIEONLI   63,077
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Dove Beauty Sketches

Tuesday, April 23, 2013

Please watch... Dove hits the nail, right on the head.

Member Comments About This Blog Post:
KANOE10 4/24/2013 8:18AM

    Thanks for sharing. That was an enlightening video. So true.

It was sad that the females saw themselves in a much more negative way.

Comment edited on: 4/26/2013 7:39:30 AM

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DALID414 4/23/2013 3:20PM

    I have a knot in my throat emoticon

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MIDROAD 4/23/2013 9:45AM

    Eye opening,thank you for sharing!

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WORDWOMAN7 4/23/2013 9:14AM

    Hi, Annie:

I like the ad, too, and I think that the message is absolutely true.

However, I just got back from a conference, a part of which looked at how women are portrayed in the media and culture, and the presenter shared a point that I wasn't aware of. Dove's parent company is Unilever, the same company that makes the Axe brand of products for men. Axe, of course, uses advertisements that reduce women to sex objects who can't resist the guys who use the products (nothing about natural or inner beauty going on in those ads!).

I found this article from 2007; apparently this isn't a new issue for Unilever:

It just makes me a little sad, and - for me - reduces the power of those ads. I feel like Unilever and Dove are playing us - telling us what we want and need to hear simply to increase their profits. Ka-ching!

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