Friday, March 29, 2013
One day a woman who’d just moved to a new town visited the local church. The minister gave an exceptionally long sermon, and many of the congregants fell asleep. After the service, the woman decided to mingle and introduce herself. She approached one particularly groggy gentleman and said, “Hello, I’m Gladys Dunn.”
The man replied, “You’re not the only one, Miss. I’m glad he’s done, too!”
THE SCIENCE OF TV
How are the TV ratings calculated?
About 5,000 homes serve as a cross-section of TV viewers for the Nielsen Media Research company, which tabulates the data obtained by their electronic People Meters and Ratings Diaries and comes up with the weekly ratings. For example, say an episode of Two and a Half Men got a rating of 8.5/13. The first number is points—the percentage of the 115 million American homes who watched the show (in this case, 8.5 percent, or of 9.78 million homes). The second number is a “share,” the percentage of homes watching TV at that time that watched that show. In this example, it was 13 percent. Why are ratings calculated? The more viewers a show has, the more networks can charge for advertising.
Odd role: Lucille Ball hosted the TV special The Best of Three’s Company.