Tuesday, March 19, 2013
Resistance- what keeps us from accomplishing goals
You can only defeat resistance by understanding its three
primary problems and applying appropriate countermeasures.
• Problem #1: Fear. The typical response to this strategy is
The countermeasure is to START.
• Problem #2: Uncertainty. The typical response is
The countermeasure is to FOCUS.
• Problem #3: Doubt. This usually occurs at the end of a
project, and the typical response is to quit and leave the
The countermeasure is to FINISH.