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    AHTRAP   25,601
SparkPoints
25,000-29,999 SparkPoints
 
 
It'll be a good day

Wednesday, March 06, 2013

Last weekend’s blc bingo included an instruction to “listen to your feel good” song. I don’t know that I have a particular go to track for that purpose, but on the weekend, I turned to the band, Yes, and the song, “It’ll be a good day (the River)” from their "The Ladder" album. Just something very hopeful, and peaceful about that song.

www.youtube.com/w
atch?v=27-rLImeWMo


Today qualified, a few more pieces of paperwork dispatched efficiently to the sounds of a different Yes album (2001’s Magnification).

Went out to return library books, and took advantage of a piece of news I saw on line over the weekend to stop at a Dairy Queen on its opening day. Unfortunately, the owners weren’t at the location when I popped in. I would have loved to have said hello, as I’ve known them since I was a kid (even if I haven’t seen them in the past decade). I went with a small Mint Oreo Blizzard, and at first, I thought even that size was too much, the 40 degree temps not quite conducive enough for ice cream. But after stopping in at the library, I made short work of the rest of that treat.

Chose watching Michigan basketball over anything exercise-y, and the Wolverines pulled out an often frustrating 80-75 win. The biggest play was when the Purdue backup center, who beat his season scoring average 5 minutes into the game and then kept scoring almost at will, rolled his ankle. Might yet hit the exercise bike, it’s only 9:30.

Got a e-mail from Spark People today, offering $45 bucks of freebies for pre-ordering the new book, including 500 TOTAL sparkpoints (their emphasis), which is bizarre not only because of the all caps word, but also because I didn’t realize sparkpoints had any monetary value. Even more….well, I’m not sure ‘disturbing’ is the right word, but ‘annoying’ certainly applies, the language in the ad is just weird. It looks like the “The Spark Solution” book has a sub headline of “A complete two-week diet program to fast-track weight loss and total body health.”

The extended language in the e-mail gives more context, “But first I want to tell you about our new book! The Spark Solution is a two-week diet program to JUMP-START your weight loss and total body health. The idea behind it is simple: Why waste time experimenting with weight-loss tactics that don't work? With The Spark Solution, you'll spend the next two weeks SETTING YOURSELF UP to drop pounds and get healthy for the long haul.” (emphasis mine) In that statement, they don’t promise any quick fixes, just that you’ll learn what to do. But then, below, in bold, the message is delivered as, “With The Spark Solution, you could be just two weeks away from your healthiest, happiest self!” The thing that bugs me about this statement, as well as the sub-header, is that they seem to be promising quick fixes to the problem, using language in a way that this site really hasn’t done to date, as far as I’ve seen. Yeah, sure, there’s something to be said about marketing…but one of the things I love about Spark People is that it isn’t ever promoted as some sort of quick fix miracle, like so many of the fad diets are. And here they are, on the cover, and in the advertising of their new book, coming across as if it’s a “Two weeks to a new you!!!!!!!!!” fad. Sure, I know better. And people who buy it looking for that quick fix will be better off for it. But it’s annoying me anyway.
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  Member Comments About This Blog Post:

CLPURNELL 3/7/2013 6:30PM

    I can understand the annoyance. They don't need to push it as a gimmick.

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KING_SLAYER 3/7/2013 4:41PM

    I also read that email with a bit of consternation. I'm all for people dropping the fluff and salesmanship and saying what they mean when they are trying to make a point. I don't have any room for truth stretching or even worse, falsehoods. Give me facts, tell me what this product (any product) can do for me without painting a flowery picture.
I would never make it in the advertising world! I'd come up with tag lines like "Volvo, it's boxy, but it's good!" *

* From a Michael Keaton movie about an ad exec that gets sent to a "funny farm".

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KMM1123 3/6/2013 11:19PM

    Michigan and Dairy Queen... oh the memories. Whenever I happen to visit the state it's mainly to visit with extended family in a little village in the north where the Dairy Queen acts as the main gathering spot. I spent three weeks up there with my family this summer and my fondest memories have to be swimming in the lake, picking blueberries with my grandmother and treating ourselves to Dairy Queen. I refuse to eat at their franchises down here in Florida... it's just not the same.

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EMMAEKAY 3/6/2013 10:55PM

    Actually, the "Two Week WOO" thing has been around forever. It's called the Spark Diet, and when you first make an account you go through all the learning steps and phases. If you hover over "Articles and Videos," you'll find the Spark Diet page.

It's basically just a how-to page on setting goals and controlling foodlust.

I have NO idea why the email sounds like it was written by the ghost of Billy Mays, though.

:D

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