Monday, February 25, 2013
. . . and now I know why. They were manufactured to appeal to our inherent addiction for salt, fat and sugar (yup, the simple carbs in potato chips are metabolized as sugar).
What product could produce more profit for the food industry? And more obesity for those of us who cannot resist.
Michael Moss's new book is getting lots of press and lots of coverage here at Spark People too. ROSEWAND had a recent blog with the link to the lengthy New York Times article: this morning's Toronto Globe and Mail has a great short interview:
We need some salt, some fat, even some simple carbs for quick brain fuel. For our hunter/gatherer ancestors, all of these were hard to come by: travelling to ocean salt flats, hunting down fat animals, climbing trees for honey or cultivating grain for breads.
Salt, fat, sugar: we're biologically programmed to crave them so that we would expend the greater efforts required to meet those nutritional needs. Our biology hasn't changed much. But now they're cheap and readily available to be thrown into the grocery cart at the supermarket. In super sizes. Which are super sizing us.
I can't stop eating potato chips. (They have perfect crunch too: 4 pounds per square inch! Clever food scientists!!)
Sigh. As far as I'm concerned, potato chips might as well be crack cocaine. So it's best for me if I don't even start. Not even one.