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    CHERYL_ANNE   65,578
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The Extraordinary Science of Addictive Junk Food

Thursday, February 21, 2013

This article in the NYT magazine infuriates me.
www.nytimes.com/2
013/02/24/magazine/the-ext
raordinary-science-of-junk
-food.html?pagewanted=all&_r=0


(Note: If you get a blank page - look for the 'Skip this ad' link in the upper right corner of your browser)

I look forward to reading the book it comes from - "Salt Sugar Fat: How the Food Giants Hooked Us," which will be published by Random House 26 February 2013.

In the article - it talks about how "Our limbic brains love sugar, fat, salt. . . . So formulate products to deliver these."

The limbic brain is the "emotional system" - so we don't want to turn it off - we want and need to let these companies know we will not buy their products if this is what they do.

It sounds like a long shot, but think about how many products now tout they have no high fructose corn syrup in them - because consumers (like me) told companies we would find alternatives to their products and did so or even went without.

Yes it's a long read - but, one that you should go and check out if only so you can realize that these companies are deliberately working against you and want to sabotage your best efforts solely for profit.

emoticon

For a mini Q & A:
www.amazon.com/gp/produc
t/1400069807?ie=UTF8&tag=r
andohouseinc4274-20&linkCo
de=as2&camp=1789&creative=
9325&creativeASIN=1400069807


Read his answers to the questions - fascinating!

Q. How did you land on salt, sugar, and fat as your way to write about the industry? Why these three ingredients?

Q. So, how big is the processed food industry, exactly? What kind of scale are we talking about here?

Q. How did this get so big?

Q. What three things should a health-conscious supermarket shopper keep in mind?
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  Member Comments About This Blog Post:

SEEINGCLEARLY53 2/21/2013 1:35PM

    That dorito looked really good,,,,,,I'm not even kidding,,,what does that say about me.......?....
but seriously, I've read about this before, its all about selling their product, I guess since we have the facts now, we have to try to not buy it,,,,,

Comment edited on: 2/21/2013 1:38:05 PM

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4A-HEALTHY-BMI 2/21/2013 10:59AM

    The End of Overeating (published in 2009) also addresses this.

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SISSIE21 2/21/2013 10:09AM

    I read an article about this just the other day. I have to tell you, when I go to visit family in the states, I have trouble finding any kind of bread, even whole wheat that doesn't taste slightly sweet. I started looking at labels and there was corn syrup added to a lot of brands. So I started checking labels and there was fructose/corn syrup in so many things! Especially low fat products. I'm glad to hear that it is less now.
I LOVE sugary/fat foods and have to just stay away from them, because it wakes up my hunger. Didn't realize we were being manipulated... It explains why you always crave more after a fast food run... emoticon emoticon

Comment edited on: 2/21/2013 10:10:11 AM

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EVIE4NOW 2/21/2013 10:02AM

  have to wonder why they want people fat and with high blood pressure. i always buy no salt products as my dh has high blood pressure. have found it best to cook with fresh foods and spices and never salt. i never had it growing up as my dad had high bp too and have never used it in cooking myself. i don't miss it at all but my food sure tastes funny to me when we go out to eat. we do request no salt added to our meals.

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LAILATN 2/21/2013 10:00AM

    I read that article yesterday and put myself on the hold list for the book at the library! It fits right in with the blog post I wrote last week about getting angry at the grocery store - all the JUNK they deliberately display right in our faces because they know we "can't" resist. So manipulative. I mean, companies are out to make money, they're not out to look out for us, but it's just a shame.

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