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Appealing, Appropriate Ad

Thursday, February 14, 2013

I have fussed on here more than once about site ads that are intrusive or inappropriate, so it's only just to comment when I see an advertiser that is repeatedly upbeat, pleasing to the eye, and non-fattening.

A clothing company, Title Nine, has been appearing on my pages most days. The photos show active, happy women in cheerful, moderate sports clothes.

On the same message board I have used to register complaints, I posted a thanks:
"I appreciate the choice of advertiser Title Nine. The ads have positive images of healthy women who are affirming role models. They are upbeat and cheerful. I am grateful to see ads that fit the beneficial theme of this community."

I like it that the women in the ads are DOING THINGS. They're not just selling clothes by lounging around as if being on display as an object of desire (or jealousy) was the typical occupation of females. The ads (and catalog) show women with all kinds of recreation, and pushing strollers, and gardening, and active jobs. My favorite aspect is that NO DESSERTS are displayed.

No way can I afford what they sell** but I'm just glad for an advertiser that doesn't interfere with the Spark experience. And usually even makes me smile.

** except the industrial-strength sports bra, but that's an investment.
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Member Comments About This Blog Post
    I've yet to see this ad, but I'll keep my eyes open for it. I too have been sick of the inappropriate ads
    1853 days ago
    emoticon Praise is always needed!
    1857 days ago
    I haven't seen that ad - but I have developed this fantastic ability to tune out both visually and orally, most advertisements on TV and the computer!
    1858 days ago
    Very good observation. I haven't seen those ads on this site. I'll look. I did notice, though, when I used google to look for a running jacket for cool wet days, on SP suddenly a whole lot of jackets showed up and I thought that was s-p-o-o-k-y. Funny, but my blog today was griping about commercials on the TV at my gym. I hadn't thought about being positive about any. Good idea!! -Marsha
    1858 days ago
    Good point! ..::::generous with praise! emoticon
    1858 days ago
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