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    JOHNTJ1   73,493
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Cereal Boxes

Tuesday, February 05, 2013

I looked up from my bowl of Cheerio's and said to Joan; "When Dorothy (her mom) would buy a box of cereal did you guys fight over who would get to read the back of the box first. She said yes, especially if there was some sort of prize in the bottom of the box. I had to smile because Joan is one of nine children and I had this image in my mind of cereal flying everywhere.

Reading the back of the box was one of the great joys of my youth. Even though I'd read the same box five or six mornings in a row I still looked for something I might have missed. Saturdays meant new cereal. (There were four of us kids.) If you caught my mom is the right mood you could go along with her and there was an extra treat if the cereal box had a new back cover.

This morning I looked at a yellow background with one large word "Trusted." I've given up reading the newspaper, especially first thing in the morning, its a downer. I sorta looked forward to reinvesting in the Cheerios box.

"Why do ya think they stopped putting stuff on the back of the box?" I asked Joan.

"Probably because people are to busy looking at Facebook and Pintrest on their phones in the morning." she answered

That made sense. Like so many other things I'd hung onto the cereal box has fallen victim to modern technology. But I have to wonder. Do you think there might be a cereal box, smart phone app?

Member Comments About This Blog Post:
SILLYHP1953 3/19/2013 2:04PM

    I, too, was a cereal box reader and would read them again and again. I'm sure that's why I started reading ingredient lists, though back then I didn't care if sugar was at the top of the list. I used to eat scrapple until I was a teenager and read the ingredients and never ate it again. Snouts.

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JUNIAATROME 2/9/2013 7:54AM

    You should kept the idea to yourself and just sold it! I hope you do find one. emoticon

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BBECKER1955 2/6/2013 7:09AM

    Funny what you remember. I seemed to remember shredded wheat boxes having particularly interesting boxes.

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MOBYCARP 2/6/2013 6:19AM

    I remember more interesting cereal boxes on the junkier cereal marketed to kids. I've seen similar stuff on the bags for kid's meals at McDonald's. Maybe Cherrios are too healthy to be worth the marketing effort.

In my case, the cereal box hasn't died because of technology, it's died because of eating healthy. I just don't buy boxed cereal any more. I buy steel cut oats in bulk, and rolled oats in a round box than never had interesting stuff to read even when I was a kid.

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NASFKAB 2/6/2013 5:10AM

  my 10 year old grandson does it

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CC3833 2/5/2013 2:24PM

    Haha that's funny. I can't say me and my sister's ever fought over who got to read it first, but I did/ still do find myself reading the back of the box and doing the puzzles again and again. Don't know why.... there is just something about it.

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CRYSTALJEM 2/5/2013 2:07PM

    If there isn't there should be. One of the great pleasures in life. We buy the big boxes and put in plastic cereal containers. Just realized how much I actually miss that morning tradition.

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KT-NICHOLS-13 2/5/2013 1:36PM

    Ha! I loved reading the back of the cereal box, Every.Single.Morning. I don't recall much of tug-o-war with my brother but I'm sure there was one. At Gma's house we got our own favorite box of cereal so we didn't have to share - SCORE! Of course Gma's was 150 miles away and we only went there on special occasions, which made things extra special.

Aw, John, you know there's an App for everything. Did you find one? Of course, I have to go look now.

Comment edited on: 2/5/2013 1:39:49 PM

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    LOL. I miss so many things from my childhood like this. My dad is in his early 80s and he still complains that he ate a lot of gaggy cereal because I wanted the cheap prize inside. He only liked plan corn flakes. LOL.

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MARITIMER3 2/5/2013 12:28PM

    I'm an only child so had the cereal box all to myself. Can't really remember reading the back of the box, but certainly dug for the prizes!

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SLIMLEAF 2/5/2013 10:33AM


I, too, am a box reader. I sometimes try to guess the ingedients of a food product and the order in which those ingredients will be written on the box. I've also wondered about making a party game out of it, or getting people to match the list of ingredients to the product. Am I sad?!

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SHERIO5 2/5/2013 9:37AM


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HDHAWK 2/5/2013 8:57AM

    If not, you could develop one! emoticon

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VICKI-BISHOP56 2/5/2013 8:54AM

  You brought back my childhood with this blog. Back then we didn't bother reading the nutritional info ( if it was even there back then). But it was fun reading all the other stuff on the box. And if there was a prize in the box, so much better. emoticon emoticon emoticon

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SNOW_LEOPARD_74 2/5/2013 8:54AM

    There's an app for everything or so it seems

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DEBRITA01 2/5/2013 8:31AM

    Oh, how I loved reading the cereal box as a kids did, too. This blog brought me back in time. Can't remember the last time I stopped to read the cereal box (other than nutritional info) but I will tomorrow for old time's sake. emoticon

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