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Tastes Better With a Side of Guilt??

Friday, November 23, 2012

A really short article in my Globe and Mail newspaper today points to recent research indicating that food tastes better if you know you shouldn't eat it, try to resist it and then ultimately give in. The longer you resist, the greater that ultimate flavour payoff.


I find this very hard to believe, based upon my own experience.

Way more often, the food I'd expected to taste so delicious turns out to be just not worth it. On occasion, having succumbed and started chewing, I've even spat it out. Rinsed my mouth out. And thrown out the rest of whatever it was.

What about you? Does an attempt to resist temptation, followed by caving in, heighten the flavour? Do the potato chips (this would be my absolute worst temptation!! but substitute your own) really taste better with a side of guilt?

Nooooooo. Tell me it's not so!!
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Member Comments About This Blog Post
    I agree with you. My food does not taste better with a side of guilt. Usually - sad to say - when I'm really stuffing, I don't even taste the food. Luckily, I'm not doing that kind of eating much any more.
    1946 days ago
    I don't think anything is better with guilt..it sounds like a crazy article..gets people to thinking tho'

    1946 days ago
    Hmmm, disagree. I think if I managed to delay eating a cheat food, it's because I never really wanted it to begin with. When I have a real craving, which is rare, I have to take care of it quickly or it WILL lead to a binge. No matter what, I'm usually disappointed. Except when Mu cheat is wine.
    1946 days ago
  • KANOE10
    I do not find food tastes better when you resist it. I think you imagine how wonderful it will be and then find it does not taste as good.

    Interesting blog. Yesterday I took a bite of cranberry sauce and found it did not taste as good as I thought it would.
    1946 days ago
  • NANCY-
    After eating wisely and for health... giving into the temptation of junk food only results in disappointment for me. Processed food now leaves me wanting.
    Now fresh ripe strawberries or a crisp cuke have not disappointed me and there is no need for guilt.
    1946 days ago
    I never noticed that holding off eating a treat makes it taste better, but honestly I don't usually resist something for long and then give in and eat it.
    1946 days ago
    I've saved items and then they turned out to NOT be what I wanted - other times, they do taste a bit better if I hold off. (Like the three truffles in the fridge right now.......)
    1947 days ago
  • _LINDA
    No, the Kettle chips don't taste better with a side of guilt, they are too dam good to start with :P. I have never regretted anything I have eaten. I have made my choices mindfully. I am totally aware of what I am doing. I used to eat mindlessly in front of the TV screen, but I no longer have that excuse. Anything going into my mouth gets tracked and accounted for. I feel for Jessie -the only sweet I really care for is pumpkin pie (or a ginger snap done the way I like it, but one done perfectly is hard to find and I am fussy)
    The only way you can stay away from your favorites is to ensure the temptation never enters your house. As for Thanksgiving, anything you don't want around, you send home with the relatives. emoticon
    1947 days ago
  • PHOENIX1949
    "The longer you resist, the greater that ultimate flavour payoff. "

    Not so for me. The longer I resist the more likely a big-time BINGE leaving me frustrated (same as guilty?)

    Aroma is a big enjoyment for me at times without having to actually taste. This is not due to will power or choice as much as serious food allergies, i.e., my husbands coffee smells wonderful but drinking it not worth a migraine.
    1947 days ago
    For me the guilt comes after. While eating, I would think of all the reasons I needed/deserved it. Maybe they're thinking of the "forbidden fruit" concept? But I always associated that with affairs (not that I've ever had one), not food.
    1947 days ago
    I think there has to be more to it than simply Guilt = Better Taste.

    Maybe some people convince themselves that it was so much more delicious and thus try to ease their feelings of guilt. After all, taste is very subjective. At best in a study we have how someone chose to answer - not "fact" but opinion.

    I'd also note this -- when I'm looking forward to a food I know I enjoy the taste of, the longer I have to wait for it during which I'm thinking about how good it will be, the more I am likely to enjoy it when I do sit down to have some. Guilt doesn't come into play at all.
    1947 days ago
    Hmmmm.... interesting blog. I have to think about this one. My first thought is no, it doesn't taste better. I feel stronger having resisted the temptation. IF I've gone thru my plan to resist temptations and the equation is still adding up to "gotta have it" generally the result is disappointment. It doesn't taste worth all the anxiety over calories, etc.

    1947 days ago
  • DALID414
    I'm usually disappointed too. Certain foods smell better than they taste, so I take big sniffs and its more than enough.
    1947 days ago
    I agre with you most of the time. I would say potato chips might be the exception. What heightens taste for me I think is a planned treat. But I've been disappointed there too. If day I'm more like you.

    1947 days ago
    I tend to disagree, but some of this might be my own interpretation of "guilt". With most things, "it depends". A food I do not normally eat, that I have made fit into my plan as a "splurge", *does* often taste better, because I make it a point to savor it, guilt-free. As long as I stick to my planned portion, I'm fine, it taste great, etc.

    HOWEVER, if I go on and eat beyond what I planned... seldom does it taste as good as I thought it would. If it's a "tiny" misgiving about fat content or sugar included... probably it does taste better. If it's a "huge" misgiving about uncontrolled eating... nope... I don't taste a single bite, because I've moved into compulsive behavior which does NOT satisfy.

    1947 days ago
    NO, an attempt to resist doesn't usually taste better. I like you, do the taste and spit routine. Its usually just not worth it. However, I do sometimes look forward to a treat if I tell myself be good all week or if you reach these goals you can have such and such treat. Then the treat is well deserved and I have already allotted my calories for it. Those kinds of things most always taste like they should, without the side of guilt.
    1947 days ago
    Like yesterday, for me with the pumpkin pie. I realized it wasn't worth it, but overindulged anyway! Makes no sense!
    1947 days ago
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