A really short article in my Globe and Mail newspaper today points to recent research indicating that food tastes better if you know you shouldn't eat it, try to resist it and then ultimately give in. The longer you resist, the greater that ultimate flavour payoff.

Really?

I find this very hard to believe, based upon my own experience.

Way more often, the food I'd expected to taste so delicious turns out to be just not worth it. On occasion, having succumbed and started chewing, I've even spat it out. Rinsed my mouth out. And thrown out the rest of whatever it was.

What about you? Does an attempt to resist temptation, followed by caving in, heighten the flavour? Do the potato chips (this would be my absolute worst temptation!! but substitute your own) really taste better with a side of guilt?

Nooooooo. Tell me it's not so!!