Twinkie the Kid, Dead at age 85
Friday, November 16, 2012
My DH has worked for the company that is currently called Hostess Brands for about 16 years. Today they officially announced that they will liquidate the business, selling off the brands and the Intellectual Property associated with them, as well as all their physical assets. Vaya con dios, Twinkies and Ho-Hos
This, my friends, is not a bad thing. Hostess Brands is quite possibly the most poorly run large corporation I have ever heard of. And besides, the lion's share of their business consists of pure, unadulterated junk food. Even their bread products are largely refined white wheat cardboard.
I just want to say a word about the people who make up the unions who are in many cases being blasted and blamed for the collapse in the press. Many of these workers have given decades to this company and stuck with them, driving ancient nearly obsolete trucks, working in outdated factories and bakery outlets. They've made concession after concession to a company which spent FOUR YEARS in Chapter 11 bankruptcy without making any significant changes or improvements in their operations. This is their second bankruptcy in five years. There is no likelihood that they would perform any better in this go-round than they did in the first, they'll just continue to rack up more debt for the 3 Wall Street firms that hold the purse-strings.
So, I'm not shedding a tear for Twinkie the Kid or his buddies, Captain Cupcake, and Wonder Bread. They're frankenfoods, so I'm sure they'll be resurrected in no time. I'm not shedding a tear for the workers either. In all likelihood they'll go on to better jobs at better companies.