Wednesday, September 26, 2012
In 2006, the World Triathlon Corporation rebranded its half Ironman triathlon events as 70.3 races in reference to the total swim-bike-run mileage (1.2-mile swim, 56-mile bike, 13.1-mile run). The reason? The term “Half Iron” didn’t quite do justice to a race that takes most between five and seven grueling hours to complete. The name change worked. Entries soared overnight as athletes realized they could feel a sense of accomplishment – it is 70.3 freakin’ miles, after all – without undertaking the life-consuming training and expense of a full 140.6-mile Ironman. These days, WTC stages 53 Ironman 70.3 events all over the world, including a September world championship event in Nevada.
"BRING IT X's 2"