1. Avoid alliteration. Always.

2. Prepositions are not words to end sentences with.

3. Avoid cliches like the plague. (They're old hat.)

4. Eschew ampersands & abbreviations, etc.

5. One should never generalise.

6. Comparisons are as bad as cliches.

7. Be more or less specific.

8. Sentence fragments? Eliminate.

9. Exaggeration is a billion times worse than understatement.

10. Parenthetical remarks (however relevant) are unnecessary.

11. Who needs rhetorical questions?






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