You know, it's amazing how different those weight loss commercials sound once you know the facts. One I see a lot (and drives me nuts because the spokeswoman says "body fat" weirdly) is for Lipozene.
Let's examine the claims this particular drug makes.
"Lipozene is a natural weight loss supplement that is clinically proven to help you lose weight and pure body fat."
Natural means nothing. Snake venom's natural, that doesn't mean you should drink the stuff! "Clinically proven" means nothing, either. Anyone can make this claim. Those "university trials" don't mean anything, either. There's no burden of proof there, and you'll find that real studies dont use that term. "Pure body fat" - their claims don't hold water. Of course most of what you lose will be body fat. That's how you lose weight. However, as much as 25% of your weight loss can be lean muscle mass and organ tissue!
"Lipozene is safe and effective and can help you lose weight without a change in lifestyle."
Oooooh big red flag! Remember this article from Sparkpeople: www.sparkpeople.c
That's the very first warning flag! Face it. There are no short cuts. You can't lose weight if you don't change your lifestyle. You can't have your cake and eat it too! (Well, not as much as you want, anyway.) Every one of us know this one. Even the prescription-strength, FDA approved weight loss aids can't make this claim, and every supplement or diet known to man includes "healthy diet and exercise" in its instructions. ALL of them. (Yes, even this one. So it's contradicted itself!)
"In a double blind, placebo controlled study, not only did participants lose weight, but 78 percent of the weight lost was pure body fat."
Wait... that's funny. I thought the weight loss was pure body fat? What was the other 22%? Sound familiar? Remember what I said earlier? Muscles and organs!
There's something else that causes you to lose pure body fat, too... regular exercise and a healthy diet. ;) I've lost 25 pounds... and I guarantee you that at least 78% of that was "pure body fat." I'd wager my percentage is actually HIGHER than that, because I have regularly strength trained since day one, to preserve my lean muscle mass.
Now, in the fine print of this commercial, that "double blind clinical trial" they like to talk about states that participants lost 3.85 pounds in 8 weeks.
Now, you don't have to be a math genius to know that's a whole lot LESS than Sparkpeople's recommended target of 1-2 pounds per week. That's less than half a pound per week.
So this "miracle drug" is resulting in less weight loss than you can get by cutting just 500 calories from your diet!
Come on. Where's the "pounds of body fat" now? Hardly anywhere. Sure, the claim may be technically true. Maybe you can lose "pounds of body fat" doing absolutely nothing. But how does this miracle drug work?
It's FIBER. Yep. Fiber. No fat burning, just extra fiber. The idea? That the fiber in the pill will make you fuller, and cause you to lose more because you won't eat as much. So you're going to pay $30 for extra fiber? Why not just eat a bunch of broccoli? You'll get just as full before the meal, PLUS you'll get all that extra nutrition. The end result is the same, and you won't be supporting a company that has multiple customer complaints and sanctions from the FTC!
But most telling of all? how about this claim: "Lipozene has no known side effects when taken as directed. "
Ah, but go to Amazon.com and read the reviews of this one. Its two-star rating comes from multiple reports of stomach pain, cramping, diarrhea, and nausea. Those sure sound like side effects to me.
All of this, from watching a 30 second commercial. This is why knowledge about what really works matters so much. You simply can't trust these commercials and companies. They aren't going to tell you what they're really all about, because "take a pill of fiber and you might lose some weight" doesn't sound as impressive as "lose pounds of pure body fat without changing your everyday life!"
Knowledge is power. And the best part of it? It's FREE.