I think it's sad that the Spark Coach function requires payment and, even worse, is what's called an "automatic" renewal in the wonderful world of marketing. In other words, they set up an EFT using your credit card and then keep renewing automatically. I would actually go beyond the trial period if I could purchase one month or even three months without automatic renewal. Personally, I think not having this function available on a pay as you go basis is somewhat sleazy. I know many gym memberships function this way and then they make it very difficult to cancel. It sets a very bad tone for a very wonderful website. We know this requires money and it's obvious that advertising revenue is one income stream. I am way too old to authorize automatic renewal on anything and I think it should be offered as one way to pay not the ONLY way to pay.