Monday, July 04, 2011
I just finished reading a booked called "Mindless Eating - Why We Eat More Than We Think"
This is a truely wonderful book by Cornell University consumer behavior professor Brian Wansink.... interested? here his website - you can also find him on Facebook....
I enjoyed this book so much that I will be purchasing an e-reader (once I'm at my next goal) and will order an e-version of it (I originally borrowed it from our small local library) so that I can go back and re-read bits as necessary.
One of the things I found interesting was that on average, each of us makes 250 food related decisions on a daily basis - wow! It also explains that most of us don't overeat because we're hungry (I'm living proof of THIS fact) - We overeat because of family and friends, packages and plates, names and numbers, labels and lights, colors and candles, shapes and smells, distractions and distances, cupboards and containers.... scary stuff!
After reading this book (twice!) I feel as though I have a bit more insight and control over the 250+ decisions that I make regarding food on a daily basis...
Good read! Highly recommend a visit to your local library and checking it out. You'll also find a large number of helpful tools on the website above