At work today I was browsing through the always interesting Nutrition Action newsletter published by the Center for Science in the Public Interest:
In this issue some numbers jumped out at me: In 2008 McDonald's advertising budget was over 1 billion dollars. That is, of course just ONE major food corporation! Can you imagine the mind-boggling total one might tally for ALL major food corps and their advertising for food we don't need?
When comparing advertising dollars spent on promoting healthy foods vs. promoting the "rest" of those food-like substances...? Well for each dollar spent on healthy foods over $1,100 is spent on stuff we should never ingest! A tad outgunned, aren't we...? This is what I mean about the mighty task of swimming upstream against some powerful forces!
These corporations aren't throwing their money away! These advertising companies which are hired guarantee the corps MAJOR return on their advertising dollar spent!
I won't get too much back into repeating my old rant (see below blog):
But here's the thing: There really ARE efforts out there to reverse the tide!
One of them is the Healthy, Hunger-Free Kids Act of 2010:
"New school food standards proposed last week by the Obama administration could nearly double the amount of fruits and vegetables that more than 32 million kids eat every day.
If these standards come into force, they could set American children on a healthier eating track that could last a lifetime. The proposed rule, issued by the U.S. Department of Agriculture under the newly-passed Healthy, Hunger-Free Kids Act of 2010, could also save billions of dollars in future health care costs.
Putting this plan into action seems like a no-brainer, but its expense, which USDA estimates at almost $7 billion over five years, is a major stumbling block. Nearly half of that cost would go to put more fresh produce on school breakfast and lunch menus.
As we see it, $7 billion is a bargain when you consider the price of doing nothing."
The above is from a great article I HIGHLY recommend:
More will be presented at the following webcast: Changing the Way We Eat
"We’re thrilled to announce that Laurie David, author of The Family Dinner: Great Ways to Connect with Your Kids, One Meal at a Time has confirmed she will speak and be a host at TEDxManhattan. The Family Dinner is an inspirational, practical — and, of course green — guide to the most important hour in your family’s day, dinnertime."
Even WALMART and Michelle Obama are getting into the act!
Don'tcha know, if our country shifted resources on the order of BILLIONS of dollars to develop clever advertising to make broccoli & cauliflower as cool and delectable to eat as all those unhealthy choices have been in the past we might all be sneaking extra helpings of our veggies before everyone ELSE ate it up!
And those billions of dollars invested could be paying us back many times over in the form of the health and wellness of our children and their avoidance of long-term chronic illness and diseases.