The Spark: Now in Paperback (with 3 GREAT Reasons to Buy)

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Thursday, December 16, 2010

Last year, SparkPeople reached a major goal and milestone when we released our first book, The Spark, and subsequently landed on several best-seller lists thanks to the support and sales that were largely driven by our members.

We are proud to announce the release of the paperback version of The Spark , which is now available at online and brick-and-mortar booksellers. There are three great things that really distinguish this paperback version from our original hardcover:

  1. An everyday low price. Paperbacks are always less expensive than hardback books, making them more accessible for a wider range of people. Currently this book is selling online for less than $10, and we expect that price to stay low for the long-term.

  2. The addition of a brand new, 30-page "Strong Start Guide." We wanted to make the paperback special, so when we discovered that 50 percent of people report losing their momentum within two weeks of starting a diet, that's where we focused. We conducted a new survey of over 2,000 members and found that "strong starters" lost twice as much weight in the first two weeks and were five times more likely to reach their goal than "false starters" because of seven key habits that helped them get off to a good start. You can learn about these surprising findings in the paperback only!

  3. New free bonuses. To sweeten the already great deal, we're including some free bonuses for those who purchase the paperback: 500 bonus SparkPoints, membership to our online book bonus program (only available to book buyers), and a free copy of a special "SparkPeople" issue of All You magazine, which features more than 100 pages of additional recipes, tips, workouts and stories from SparkPeople's coaches and members! This is our only and best offer for free bonuses, so don't delay—only available while supplies last.

We hope you will consider treating yourself—and your friends and family members—to the gift of a lifetime of health and fitness by purchasing The Spark in paperback this holiday season.

Help yourself get off to a strong start on your goals for 2011 by acting now!
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