Here's the basic situation, as explained by ThinkGeek.com:
"Recently we got the best-ever cease and desist letter. ... it's 12 pages long and very well-researched (except on one point) ... what makes this cease and desist so very, very special is that it's for a fake product we launched for April Fool's day. ..."
The 12-page C&D letter was from the law firm handling the National Pork Board account, who claimed ThinkGeek was infringing on the slogan "The Other White Meat" -- a slogan their clients are considering phasing out anyway.
Considering the specific citations mentioned in the C&D, the lawyers had read the ad thoroughly, including the introduction:
"Unicorns, as we all know, frolic all over the world, pooping rainbows and marshmallows wherever they go."
After contacting this massive law firm (which has branches throughout the US, UK, and China) and The National Pork Board, ThinkGeek released a press release which stated:
"We'd like to publicly apologize to the NPB for the confusion over unicorn and pork -- and for their awkward extended pause on the phone after we had explained our unicorn meat doesn't actually exist."
This is the type of story that newswire services would jump on top of and distribute like wildfire, but all of them declined to handle this one.
However, YOU can download the ThinkGeek press release (PDF or text), read the ad, and see the main page of the lawyers C&D here:
In case you're wondering why I'd be interested in something like this:
I'm in contact with collectors who restore vintage, public-domain recordings -- out-of-print music and old-time radio programs -- and these collectors circulate C&Ds they have received that are just as unfounded and almost as ridiculous as the one sent to ThinkGeek.
It all makes me wonder if these lawyers are overworked, too greedy to think clearly, or just plain stupid.