Thursday, October 21, 2010
We can't help but notice that within the last few years, grocery products are shrinking. It's some psychology marketing reasoning that increasing prices modify purchasing behavior, so if they can keep the price of their product stable you will continue to purchase it. How can they keep the price the same and maintain their profit margin, shrinking product size.
I found this most noticeable in what appeared to be an overnight switch by the yogurt demigods from 8 oz. single serving cups to 6 oz. cups. A few companies held out, but I don't think anyone is selling 8 oz these days except maybe the store brand, uniform flavored brands. But I digress...
I was annoyed, I was irritated. I wanted my 8 0z. of yogurt!! I'd pay more for it, but I wanted it. So in rebellion, I switched to purchasing the 32 oz. yogurt containers, so that I could have my 8 oz. daily without having to eat 1.33 individual cups. But while I tried desperately to make the 32 oz. tub work for me... it didn't. I couldn't throw it in my purse, briefcase, or lunch tote for an on the go, or at work breakfast! I had to eat it in my kitchen.... convenience won!!
Not that my stubborn Irish Taurus personality didn't try for at least a year to make it work for me, but alas I conceded. This week in fact I went back to the individual, shrunken serving... and much to my SURPRISE: 6 oz. was perfect, plenty, I didn't even notice the missing 2 oz!!! I'm not sure what the lesson I was supposed to learn except maybe trying for over a year to make something work that didn't was a big waste of time....
So, the next time you find you are irritated that some grocery item is shrinking, try it in it's new size before you angrily try to thwart it, you may find you don't even miss the extra!!
And let's be glad that some things are still shrinking it our mostly super-sized society. P.S. Can fast food franchises bring back smaller drink portions. Whenever, I order a medium (which is rare because I rarely order a drink FF, try to rely on my water bottle), I am always shocked when it comes and appears to me to be an XL. Do these franchises own stock in how many flushes a public rest room gets?!