A Message from SparkGuy: Announcing the Launch of SparkAmerica

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Monday, August 02, 2010

Hello SparkPeople Members!

I'm excited to share with you the launch of an exciting new program and website called SparkAmerica! Here is the official announcement page, but I wanted to share some thoughts with you here as well.

SparkAmerica is a new campaign that has many fun and exciting aspects.

First, SparkAmerica is a great way to motivate YOU to stay on track to reach your goals. It emphasizes taking consistent, small actions that make a big difference, such as doing 10 minutes of daily fitness and earning SparkPoints on the site. We have seen these types of activities change so many lives over the years. Several years ago, we created an online program in our hometown called SparkCincinnati that was similar to this. It was a hit around the city and we have always wanted to take this program national (and eventually global). Now is the time for SparkAmerica!

Second, SparkAmerica is a great new way to Spread the Spark to everyone you know. Our number one source of new members is current members who spread the spark. But we know that many members feel uncomfortable talking about weight loss with their friends. SparkAmerica changes all of this since it is a new site that is geared toward everyone—not just people who might be interested in losing weight. So, it’s a great way for you to help your friends, family and co-workers reach their goals.

Third, SparkAmerica is an opportunity for all of us to work together to make a major impact on the lives of Americans—and eventually people around the world! It's a great example of what we see on the site every day: members reaching their own goals, supporting and motivating each other, and then Spreading the Spark to more people. Imagine if we're able to do this on an even larger scale!

SparkAmerica will be integrated into your current SparkPeople experience. We're rolling this out slowly and will add more references to SparkAmerica on the SparkPeople website (like on the Fitness Tracking page, for example). You can also visit www.SparkAmerica.com and share it with your friends.

Since SparkAmerica is such an exciting program, several major partners have already signed on to help participate in this campaign. YOUR participation and enthusiasm will make it even easier for us to continue to partner with even more great organizations. This could even turn into a great way for us to feature SparkPeople members in major media stories about SparkAmerica and SparkPeople. Who knows, eventually we could even have a TV show or special that grows out of this concept! I know all of this is possible because of the excitement I see on the site every day.

Please let me know your thoughts below.

Thanks for your support. I appreciate it. SparkCheers!

Chris "SparkGuy" Downie

P.S. For our members outside the United States, our goal is to eventually add this program for more countries as well. The more members and tracking we get from other countries, the easier it will be to work with possible partners in those countries to turn this into a big program for our international members.
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