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Forever 21's new extended sizes...kind of unfair?

Tuesday, June 08, 2010

If you aren't familar with the store Forever 21, it has always been a store filled with stylish, trendy, and cheapy priced clothing that is mostly catered to smaller women. I have always been jealous of the ladies that could go in this store and buy anything they wanted because 1: every thing is so cute and cheap and 2: the clothes run extremely small! Their regular sizes only go up to size L and a large is considered a 11/12 (but seriously seems sized smaller than that.)

She looks like a child...can't really believe that she is modeling 20 something clothing. I'm thinking she is a size 0? what do you think? lol

Well when my best friend (who is perfectly thin) told me they had new extended sizes, I had to check it out. The store in my area is has two giant floors! Well we looked every where and couldn't find this new line anywhere! I finally asked a sales associate and she took us to the 2nd floor, and sure enough tucked a way in a corner was the new extended sizes line. I LOVED all of the clothing...every thing was really cute and looked just likely the other clothes in the store. Also the prices were just as cheap. 2 pluses indeed.

Well you would think this blog would end here...but no this is where the ranting starts.

Not sure where they were going with this name...

Well first of all...the name. Why in the heck is it called faith 21? Does that mean faith that us "plus size" gals will lose the weight or faith meaning that we have faith in them that they will extend thier tiny sizes to us! STUPID!!!

2nd of all...they call them extended sizes but ladies it feels slightly bias. Here is the size chart for their extended sizes:

They consider a size 11/12 an extra large and yes a size 13/14 a 1x. These sizes are ridiculous. I'm sorry but when in the world did a 13/14 become a 1x? I felt like an outcast because 13/14 is usually an XL and is with regular clothes not with plus sizes! I felt awful trying on a 1X, and even though I did buy some things I still am not sure if I want to buy anything else.

Finally the final reason. Why do stores even feel the need to separate plus sizes and regular sizes? Shouldn't it all be the same? Shouldn't it all say the same thing on the tag and be with other similar clothes? I know that we are all on here to lose weight and get healthier but I do not think it is right for them to make someone that is an 11/12 or 13/14 feel like they are hugely overweight like that. I honestly aspire to be a size 11/12! I may lose weight after attaining that size but maybe I'll stay there!

I guess I am glad in a way that they acknowledged that there are plenty of women out there that are not a size 2 and they should have larger sizes but it is a huge disappointment in the way that they presented this line.

All in all the clothing is very cute and cheap just like every thing else so I would not blame anyone for buying their extended sizes at all! Check it out if you have one near you...or here is the website:

I want to know what every one else thinks of this! Do you agree or disagree with me?
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Member Comments About This Blog Post
  • ASHESS85
    You are so right is their loss!!
    2818 days ago
    Those sizes are completely off from other stores - at least where *I* shop! Add about ten inches to each of the measurements... I'm not sure what their marketing strategy is trying to accomplish, but it seems like a very shaming tactic to me. Well, it's their loss!
    2818 days ago
    More like Junior JUNIOR sizes.. ridiculous! NOthing like making us feel like we are elephants.
    2818 days ago
    i definitely dont understand why they had to change the names. whats wrong with keeping everything forever 21?
    2818 days ago
  • NEWNAC304
    I think I'm glad to be too old to shop there! I've seen the store but have never gone in. I'm 49 in case you're wondering. According to their charts I'm a size 3X which is a 17?! Ridiculous. I wear large or XL shirts depending on the brand and most size 12 pants fit me.
    2818 days ago
  • EGORDON12020
    I've known about this for about 5 months now. I do however think that they are justified in calling it whatever they feel. Although, I did email them and ask them why they are calling it this instead of something else.

    I took a minute to look at their charting and it looks like their sizes are only off by one. I really don't see what the big deal is. If you don't like it, shop somewhere else.

    Forever 21 is not the only store to have a different name for their plus size lines. CJ Banks for Christopher & Banks, Torrid for Hot Topic, and even Deb has their Plus size on the other half of the store from the smaller selections.

    I'm not mad at Forever 21 for making the decisions that they made with their clothing line, it's something that has been drilled into us. I find it sad that a store actually has to come out with a new line just to appease an ever expanding waist of the American people.
    2818 days ago
    First off that model is definitely a size zero. Secondly, what the heck! According to Faith21 I'm a 3X. They are seriously deluded. I totally agree with you Ash. It's not fair how they have a separate name for plus sizes and a separate smaller section and then to top it off they mess with our heads my changing up the sizing. Totally unacceptable.
    2818 days ago
  • SAASHA17
    Sheesh i agree with u Ash..that does suck..I remember this happened to me in Old navy so many times...I had a diff experience with friend in Ohio would always ask me to check out F21 as she loves their clothes and I always felt it wont carry my size as i felt it was one of those skinny people stores...:D

    But finally I thought I would tleast look around but my skinny friend literally yanked me out of the store and screamed at the top of her voice " where r u going? thats not for u, dont even think about going in there, i dont want u to get upset seeing those sizes and then going into an emotional binge eating mode"..wth....but i did go in there and sizes are a lil weird...As rainey said, the sizes vary from top to top and its frustrating finding the right size....

    I remember when i was a kid, i could never find my size in the kids' section and can u imagine the salespeople would giggle and grin when i would come out of the dressing room disappointed...grr...anyhoo..long story SUCKS...

    2818 days ago
  • ASHESS85
    HAHA I am right there with you...I guess I am on the fence. I disagree with what they have done but I LOVE the clothes and they are cheap! It's hard to think about not shopping there again!
    2819 days ago
  • RAIN454
    I LOVED this blog, Ash!! Smiling all the way through...mostly from sheer ludicrousity ( that a word) but also because of how I can totally understand where you're coming from. First of all, I LOVE this store...I never walked in one before because I assumed they were for the size zeros of the world but earlier this year, I was going with a friend (yeah, a skinny one :P) and noticed the "faith 21" section. I just assumed it was always there and thought I had missed out on it my whole, good to know that its a new thing. You know what though...some of the sizes are different because I was able to fit into a medium in one and a large in another was absolutely impossible. Guess its also based on material.
    But definitely, what the heck with the name?!! Reminds me of when I was in India a few years ago, getting fitted for a dress for this wedding (that was 6mos away)...and the tailor told me that he would make it 2 inches smaller than my measured size in "hope" that I would lose some weight by then! I know!! I was like "I'm paying you!!" and who the heck said I wanted to lose weight?!! but my mom was like "thats how Indians are"...rolling eyes...sorry, to go on a tangent but definitely "faith21" needs to be renamed!! My other thoughts...33 waist is a XL?!! thats crazy. Too bad the clothes are just so darn cute or I'd boycott it :)
    Thanks for sharing!! Loved the blog...(hehe, i think i said that already)
    2819 days ago

    Comment edited on: 6/8/2010 11:19:47 AM
  • ASHESS85
    Well said! I was so annoyed while writing this blog!
    2819 days ago
    I agree that it does suck that they put a special name for the plus sizes. And I hate that in EVERY store the plus sizes are a much smaller section or worse, right next to the maternity section. Why do they assume that women who are overweight are pregnant? That is as bad as asking a woman when she is due...and her not being pregnant. And I really don't like how they have the smaller sizes, saying they are bigger sizes.
    2819 days ago
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