Fighting Corporate Control of Our Bodies! (Re-Post)
Wednesday, July 23, 2008
Re-Posting this as I don't want to see it lost in my older posts which (who knows?) may be removed:
This is an issue about which I feel SOOOO strongly! Hope folks don't mind, but I'm going to copy/paste a blog I wrote last year about this. A very strong source of motivation for me in my pursuit of a healthy lifestyle is (to borrow a wonderful phrase a friend once used) "Fighting Corporate Control of My Body!"
My blog: "One of my biggest motivators is fighting the "corporate ownership of my body" to borrow a friend's phrase. There are zillions of CEO's out there looking to turn over a dime at my expense. The mass-marketing of insanely unhealthy foods truly incenses me! Let's profit off of all these doofus consumers and THEN let's profit off of their MEDICAL TREATMENT! We've got a pill to take care of you! (high blood pressure, high cholesterol, diabetes management, etc) Ooops, side effects from that pill...? Here's another pill to take care of that! Ooops...surgery time? Step right this way...!
All the while profiting off of the uninformed public!
I have a burning desire not to give these corporations any more money than necessary and that starts and ends with what I put in my mouth. I rankle when at the supermarket I see shelves stretching off into the distance with a multitude of beverages in every color under the sun when ALL WE REALLY NEED IS WATER!
And the corporate world has already begun to capture major profits off of WATER! Get ready for air, people...clean air? Here you go, that'll be five dollars for five puffs!
How did we get started down this unhealthy path of eating such garbage?
Pay attention to your media...print, audio, video...! Garbage is EVERYWHERE! And touted as the coolest stuff around!
In Australia they had an epidemic of speed-related crashes and deaths. They decided to do something about it, so they assigned an advertising company the job of creating a campaign to persuade folks not to speed.
Very inventive folks, these advertising people!
They came up with an advertising campaign which took a page out of a Quentin Tarantino movie in which young sexy babes pull up in their car next to Kurt Russell's behemoth on four wheels. They crook their pinky finger at him and say: "Woooo...big engine, little winky!" and zoom off into the sunset.
So: billboards sprung up everywhere along the same line: Drive fast and prove how UN-sexy, UN-cool you are! Drive fast and show the world how insecure you are!
Same thing on the radio.
Same thing on TV.
It worked! Everybody slowed down!
So much for our "freedom of choice"...?
Don't you KNOW that the SAME type of success could be accomplished in persuading all of us about the benefits of healthy eating, healthy activity?
My RAGE centers around WHY ISN'T THIS HAPPENING!?!?
Sorry to grab the podium folks, but this is something that really makes me crazy AND something I use to motivate myself: I look at my healthy lifestyle as a means of FIGHTING CORPORATE CONTROL OF MY BODY!"
Member Comments About This Blog Post
thanks for sharing.........
2181 days ago
I love this thought! Not letting those mass marketing fellows get my money AND my health. Thanks for sharing!
2236 days ago
QUE VIVA LA REVOLUCION!
Let's start by heeding the advice of my bumper sticker, "Kill your TV!" Then proceed by tossing the junk mail with all the credit offers, etc. without opening it. And our real work is to learn the task of contolling our senses in spite of the constant bombardment.
Thanks so much for this important food for thought, Don, and I hope you don't mind if I include a commentary on a quote by Thomas a Kempis that just came this morning from an important teacher, which speaks so tellingly about controlling our senses. The focus is more on the pervasive violence we are bombarded with, but it's equally applicable to any way that our senses are "taken over." Here it is:
The enemy is more easily overcome if it be not suffered to enter the door of our hearts, but be resisted without the gate at its first knock.
-- Thomas a Kempis
The body is rather like a city with five gates, the five senses. We are fairly fussy about what enters the gate of the mouth. But just as food enters the mouth and goes on to nourish or damage the body, sense impressions enter consciousness through our eyes, ears, nose, and skin, and in most of us the traffic is somewhat unregulated. We all want to be open to experience, but we also need to be watchful. When impressions come knocking, we need to check IDs.
Take popular films, many of which glamorize violence. We can pretend this is only entertainment, bearing no relationship to real life, yet every year violent crimes enact with terrible precision episodes from television or movies. In our violent society, how can anyone argue convincingly that witnessing casual cruelty on television does not affect us? We all have a personal stake in not supporting any of the mass media when they give us poisonous food for our eyes, our ears, and our minds.
-- Eknath Easwaran
2715 days ago
Comment edited on: 2/12/2010 8:03:09 AM
I agree completely. As I just heard we need to have a Food Revolution.
2728 days ago
I couldn't agree more. One of my gripes when shopping is the choices. Wow it really freaks me out. You have to decide coloring or no coloring...larger for better monetary value vs smaller packet but healthier. Even a simple thing like a jar of peanut butter, there are about 7 different types. So you start with the old - turn it over and start checking out nutrients. So you pick the healthy one. Next time you need a jar of peanut butter, guess what, that ones no longer available but several new brands have sprung up. Sigh. I think I could have lived happily in the days where all foods came in one brown bag.
3281 days ago
very good post. a lot of people are unable to see this happening.....thanks for reminding us :)
3283 days ago
Good Rant Don! I agree absolutely. It is all about money & control.
3284 days ago
And this is just one example of the corporate manipulation of its society. Don't get me started on HBA products that they try to get us to buy into and are largely successful. The thing that ticks me off the most is how much they benefit from the very fears they generate, all the while touting how they sincerely care about us. Yeah. Right. Very good blog Don.
3284 days ago
Thanks for sharing!
3284 days ago
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