Wednesday, July 23, 2008
Re-Posting this as I don't want to see it lost in my older posts which (who knows?) may be removed:
This is an issue about which I feel SOOOO strongly! Hope folks don't mind, but I'm going to copy/paste a blog I wrote last year about this. A very strong source of motivation for me in my pursuit of a healthy lifestyle is (to borrow a wonderful phrase a friend once used) "Fighting Corporate Control of My Body!"
My blog: "One of my biggest motivators is fighting the "corporate ownership of my body" to borrow a friend's phrase. There are zillions of CEO's out there looking to turn over a dime at my expense. The mass-marketing of insanely unhealthy foods truly incenses me! Let's profit off of all these doofus consumers and THEN let's profit off of their MEDICAL TREATMENT! We've got a pill to take care of you! (high blood pressure, high cholesterol, diabetes management, etc) Ooops, side effects from that pill...? Here's another pill to take care of that! Ooops...surgery time? Step right this way...!
All the while profiting off of the uninformed public!
I have a burning desire not to give these corporations any more money than necessary and that starts and ends with what I put in my mouth. I rankle when at the supermarket I see shelves stretching off into the distance with a multitude of beverages in every color under the sun when ALL WE REALLY NEED IS WATER!
And the corporate world has already begun to capture major profits off of WATER! Get ready for air, people...clean air? Here you go, that'll be five dollars for five puffs!
How did we get started down this unhealthy path of eating such garbage?
Pay attention to your media...print, audio, video...! Garbage is EVERYWHERE! And touted as the coolest stuff around!
In Australia they had an epidemic of speed-related crashes and deaths. They decided to do something about it, so they assigned an advertising company the job of creating a campaign to persuade folks not to speed.
Very inventive folks, these advertising people!
They came up with an advertising campaign which took a page out of a Quentin Tarantino movie in which young sexy babes pull up in their car next to Kurt Russell's behemoth on four wheels. They crook their pinky finger at him and say: "Woooo...big engine, little winky!" and zoom off into the sunset.
So: billboards sprung up everywhere along the same line: Drive fast and prove how UN-sexy, UN-cool you are! Drive fast and show the world how insecure you are!
Same thing on the radio.
Same thing on TV.
It worked! Everybody slowed down!
So much for our "freedom of choice"...?
Don't you KNOW that the SAME type of success could be accomplished in persuading all of us about the benefits of healthy eating, healthy activity?
My RAGE centers around WHY ISN'T THIS HAPPENING!?!?
Sorry to grab the podium folks, but this is something that really makes me crazy AND something I use to motivate myself: I look at my healthy lifestyle as a means of FIGHTING CORPORATE CONTROL OF MY BODY!"