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Marketing Tactics of Food

Thursday, June 21, 2012

My recent journey to lose about 20 pounds has made me acutely aware at just how insidious the ploy is to get Americans to overconsume. Here is my interpretation of some of the commercials I've seen in recent months.

THIS FOOD WILL MAKE YOUR FRIENDS LIKE YOU- THIS FOOD WILL MAKE YOU POPULAR- THIS FOOD WILL MAKE YOUR KIDS THINK YOU'RE GREAT
Watch the commercials for Pizza Bites, Sunny Delight. When the kids' friends see that he has these items, they light up and literrally pat the kid on the back. The mom is the hero.


WITHOUT THIS FOOD, YOU WILL FAIL AT YOUR GOAL
THIS FOOD BRINGS YOUR FAMILY TOGETHER
Gatoraide commercials. Enough said.
Pasta commercials depicting a family celebration, The entire family is around the table looking sad and disconnected- that is until that right pasta sauce arrives. The celebration commences and they are laughing, talking, hugging.

IT'S NOT ABOUT HOW MUCH YOU NEED, IT'S ABOUT HOW MUCH YOU CAN GET FOR YOUR DOLLAR. THE BIGGER THE BETTER
Giant serving sizes in fries, burgers, drinks, pizzas, salads, desserts

THIS FOOD DEFINES YOUR SOCIAL STATUS/WILL MAKE PEOPLE ADMIRE YOU
Look at the commercials for certain alcohols. They tie it right to image, class, and admiration. Dos Equis, Heineken

THIS FOOD IS NEEDED TO HELP YOU RELAX/IS SENSUALLY STIMULATING
Dove Chocolate- a woman slips into rapture upon eating a piece
Carl's Jr. commercials that show hot chicks consuming burgers passionately.

WE ARE NOT CAPABLE OF MAKING DELICIOUS, NUTRITIOUS MEALS
Frozen food commercials that show the women sitting around the lunch table, discontent with their home-made meals, while another boasts about the delicious (and salt laden) lean cuisine she purchased.

There are lots more examples to be sure. With the billons of dollars in marketing spent each year that tries to get us to consume more and more food, it's no wonder the obesity levels are sky-rocketing, and we equate responsible eating with denial, and not what it should be- our REWARD.

I truly believe that one of the keys to successful weight loss is rooted in how we communicate to ourselves about healthy eating; that it must start there before we can hope to have PERMANENT, LASTING results.


  
  Member Comments About This Blog Post:

CATDUG19 6/21/2012 11:34AM

    Love this blog. So true that like most marketing they are trying to make us feel less than worthy so we will buy whatever they tell us we will need to be pretty, popular, sexy, successful etc.

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Renewal

Tuesday, June 19, 2012

Today will be about going back to basics.

Back to ensuring I drink enough water. Wearing my pedometer. Walking at lunch today. Workout in the evening.

  


Shopping

Monday, June 18, 2012

Wasn't totally mortified by clothing shopping yesterday.

  
  Member Comments About This Blog Post:

BLUE42DOWN 6/18/2012 3:20PM

    emoticon emoticon

What an exciting Non-Scale Victory!

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LORELAI19 6/18/2012 11:29AM

    I can't wait for that day!! Good for you!
~L


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Trying Something New

Sunday, June 17, 2012

Today I tried something new- something I thought was for 'fit people'. I went with some co-workers to Santa Monica Pier and we did interval training on sand.

I felt so good during the work out- to have my body answer in performance to the demands of my ego was a quiet victory during my work out. The fellas I was with who are 10 years younger were doubled over after the short running. I felt light on the sand! Me-- feeling light, as the muscles responded.

What a fantastic way to start the day.... except for the piss smell in the parking lot, of course.

  


Non-Numbers Rewards

Thursday, June 14, 2012

Ya know, what your husband says- "Hey, I can really see your hips and thighs shrinking", you can be sure I woke up feeling fabulous.

Had three co-workers notice my efforts this week.

Jumped rope for longer than I ever had (okay, it was only five minutes straight without stopping).

Will be running with co-workers at the beach this weekend.

Loving it!

  
  Member Comments About This Blog Post:

CHACKER2 6/15/2012 11:03AM

    Thats great that you have encouragement from you husband.

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