Wednesday, June 20, 2012
Every time I log into Sparkpeople.com I see an ad for Sensa. It starts out with a figure of a male that is very over weight and slowly transforms into a body builder holding a football. If you are reading this blog, you have seen it. The problem I have with it, and many fitness advertisements, is that Sensa will never do what this ad shows.
No matter how long I take Sensa I will never look like the guy on the ad. That guy most likely never took Sensa either. That man's body required years of extremely hard work, a precise diet, and many drugs regardless of their legality. It is not that this body is unattainable, but Sensa will not get you there. In fact, for most men, nothing will get you there.
Recently, there was talk about suing Apple over the SIRI app because the app can't do everything the advertisements show it doing. I am not saying Sensa should be sued, but this ad is as misleading as SIRI even if there is a general understanding of the drugs limitations.
Mostly, my problem with the ad is that it supports an ideal of the male image that is extreme. Healthy males don't look like that guy. However, young men especially look to these photos as a representation of an ideal. An ideal that will leave nearly all of them wanting. This has been discussed a lot in relation to female models and the image that leaves with young girls but the male version is no less damaging. Sensa should be mindful of this fact.